Heat in the Times!

Good news from the Times "Nobody visits Stockholm Design Week for surprises.  Was this year different from all other years? To be honest, not entirely. But there was one interesting development: the blossoming of Norwegian designers. For a country with a population of less than 6m, less than two-thirds the size of London in [...]

Launch of HEAT!

HEAT pendant lamp Designed by Johanna Forsberg Produced by Northern This week Northern launch their debut collection at Stockholm Furniture & Light Fair, 6-10 February showcasing the beauty of natural materials, classic sensibilities and an edgy approach to contemporary design. Meet us at stand B02:24 as we launch pendant lamp HEAT and its brass [...]

Let´s celebrate!

So many things has happend on my business journey the past month, not to mention the  last year! I am now in the middle of two super exciting design collabs, (tell you more about them later) and starting High Coast Creative, a network of creatives in the high coast region. The past month has been [...]

Creativity in the studio

Creative moment in the studio! This time of year, schedules are layed out and plans are made for new beginnings. In the midst of that I try to schedule some time just to create. Time to let the "business brain" rest and creative Johanna get to play. Today was such a day, and I [...]

New retailer, Svenska Hem Umeå!

A while ago Karin Thuresson at Svenska Hem, Umeå and I had a great talk. I was wondering if I could borrow her amazing store for a photoshoot. Sweet Karin said yes. One thing led to another and tomorrow I will go there again. But this time my sculptures will not follow me home. [...]

Fire Cloud back from Formex!

I was selected to exhibit at Formex Young designers last week on the fair Formex AW16. With me this time I had my lamp Fire Cloud, of brass mesh. To meet the response from journalists, bloggers and interior designers was fantastic! I have had this idea of a burning fire cloud lamp for so [...]

Photoshoot at Olofsfors Iron works

I had a great time the other day! Got the chance to photograph my sculptures for some upcoming projects in the old link-chain smithy at Olofsfors iron works. Photocred to Per Gunnarsson, Birdcam Umeå. Great photos taken by Per Gunnarsson, Birdcam Umeå.

Interview with VK

Two years ago we bought a house, a large and old one. Read about how I deal with interior decoration stress and how to create an atmosphere of creativity around you. You can by the newspaper in print, or click here (vk.se) to read now. Hope you like! //Love Johanna www.vk.se [...]

Spring trip south

Springparty at Spinneriet Back at the hotel in Gothenburg after a great time with old and new friends at Spinneriet. Yesterday 50 of Swedens most loved bloggers and/or instagrammers were invited to a spring party at Spinneriet, Lindome just outside Gothenburg. Multitalented Frida Ramstedt, Trendenser, hosted the event and the newly opened restaurant Lilla Spinneriet [...]